Melissa Cameron
Melissa Cameron
Senior Product Designer
About me
Senior Product Designer with 10+ years across B2C products, retail and Agency.
I design 0→1 systems end to end — research, information architecture, UI, design system and I validate them with real users and real metrics.
What I do:
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0→1 product design: from problem framing and IA to shipped UI and a maintained design system
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UX research: 60+ moderated user interviews and usability tests, synthesis into design decisions
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Growth & experimentation: structured A/B tests, hypothesis design, and reading outcomes through CTR, CPA, conversion and retention.
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AI-assisted workflows: I use generative tooling to compress production time so more of the schedule goes to research and iteration



Looking for mentorship?
I’m proud to be a mentor on ADPList. Mentoring gives me the opportunity to share what I’ve learned, offer honest guidance, and help people move forward with greater clarity and confidence. Whether you’re navigating a career change, developing your skills, facing a professional challenge, or simply wondering what your next step should be, you don’t have to figure it all out alone.
A mentoring session with me is a practical, supportive conversation focused on you. We can explore your goals, identify what may be holding you back, and turn your ideas into clear, achievable next steps.
It’s also a two-way experience. Every person brings a fresh perspective, and I’m continually inspired by the ambition, curiosity, and openness of the people I meet. If you’d value an honest sounding board, a fresh perspective, and actionable advice, I’d love to connect

Outside of work


Craft-a-noon at thortful HQ



Navigating life with a grump 2 year old

Working on my own craft app

