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uxwithmelissa
Thortful - Subscriptions
Building thorful's first subscription service
Thortful - Ai Faceswap Cards
An industry first feature, creating faceswap greetings cards to offer better personalisation for customers
Thortful - Card Discovery
60% of customers who land on a product listing page but only 40% of customers add to basket. We wanted to move that metric, and one assumption was that customers were struggling to find what they were looking for. Therefore we decided to focus on card discovery to power customers to find the perfect card everytime.
Gousto - Taste profiles
an increase in customers skipping their weekly recipe boxes. We hypothesised that recipe fatigue — caused by repetitive choices and limited inspiration during selection — was reducing engagement and impacting retention.
Photobox - Mobile Creation Studio
Back in 2019 Photobox decided that they wanted to become a market leader in the personalised gift creation space. They identified a key opportunity to expand their offering to include a mobile web application
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