top of page

Melissa Cameron

Melissa Cameron

Senior Product Designer

Portfolio

Playground is a space for curiosity, experimentation and creative freedom. It brings together self-initiated conceptual projects where I explore new ideas, challenge familiar approaches and play with different styles, tools and ways of thinking.

Subscription Service

XTRAthortful is thortful’s first customer subscription service, designed to reward loyalty, increase repeat purchases and reduce customer churn. As the sole Product Designer, I led the project end to end, balancing customer insight with commercial strategy to launch the MVP in just four months.s

Ecomm Optimisation.png

A CRO case study exploring how customer insights and Apple Pay Express Checkout increased conversion, simplified checkout and generated £51k in incremental revenue.

Re-platform thumb.png

Our biggest project yet!

Faceswap thumb.png

Face Swap was an industry-first AI feature that transformed personalised greeting cards by allowing customers to insert their own faces into creator-designed templates. As the sole Product Designer, I led the UX from concept to MVP launch in just six weeks.

bottom of page