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Portfolio

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Our biggest project yet!

Subscription Service

XTRAthortful is thortful’s first customer subscription service, designed to reward loyalty, increase repeat purchases and reduce customer churn. As the sole Product Designer, I led the project end to end, balancing customer insight with commercial strategy to launch the MVP in just four months.s

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A CRO case study exploring how customer insights and Apple Pay Express Checkout increased conversion, simplified checkout and generated £51k in incremental revenue.

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Face Swap was an industry-first AI feature that transformed personalised greeting cards by allowing customers to insert their own faces into creator-designed templates. As the sole Product Designer, I led the UX from concept to MVP launch in just six weeks.

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Our biggest project yet!

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